What’s in a name.
Shepherd Design & Brand was born from a deep-rooted love for people and a desire to serve them well. Just as a shepherd knows and cares for each sheep individually, I take the time to truly understand every client I work with. That connection becomes the foundation for relationships built on trust, collaboration, and authenticity.
The logo—a nod to the sheep that stands apart—reflects both how I see myself and how I approach my work: with a commitment to bold, distinct solutions that cut through the noise. Every project is an opportunity to create something that not only stands out in a crowded marketplace but also resonates with its intended audience in a meaningful way.
The name and the visual identity together represent my belief in the power of diversity, thoughtful collaboration, and intentional design—values that guide every partnership and every creative challenge I take on.
My Values
Examine the data.
Data drives design. Data shows results. Look at the facts first, then form your approach.
Always be curious.
Curiosity leads to discovery. I believe there are many routes to the same destination.
Do not be afraid to try.
There is power in trying. Sometimes you succeed, sometimes you fail, but from it all comes knowledge.
Have fun, laugh, and joke.
Life is not meant to be so serious all the time. Enjoy life and those around you.
Listen.
In order to hear and learn, you must actively listen. There are many parts to it—inflection, body language, intention.
Allow time to decompress.
Take time to step away from it all and recharge. Everyone benefits from this simple approach.